Trust and identity move simultaneously in a world driven by digital transactions. Customers prefer safety and security, and businesses benefit by authenticating them. This brings in the requirement for identity verification services.
First, it is important to note that around 50% of customers will buy more from a brand they trust, according to Salsify. As per Edelman, around 70% of customers need to trust a company to keep buying from them.
As a result, online businesses that want to grow need to build trust among their customers. Or else, customers won’t hesitate to switch to a more trustworthy brand. But how can businesses do that?
Well, trust comes from a sense of security. If businesses can ensure that they’re compliant of safety regulations, they can create a sense of safety among the customers. And one amazing way of achieving that is using identity verification.
In this blog, we’ll discuss what identity verification services are and how they help businesses build trust among their customers.
What is Identity Verification?
As the name suggests, identity verification is the process of verifying a user’s identity. This helps businesses confirm the users are actually who they claim to be. And the solutions or tools that help businesses perform this procedure are referred to as identity verification solutions.
A typical identity verification solution captures the users’ government-issued identity card and compares it against legitimate records. It also leverages AI and ML to detect any anomalies. The data is then run through different sanction lists to ensure the user has no criminal record.
How Do Identity Verification Services Help Build Trust?
Criminals quite frequently use legitimate businesses as money mules to launder money. And this happens commonly with businesses that don’t have effective identity verification systems in place and allow criminals to freely enter their legitimate system.
However, by implementing Ai identity verification services, businesses can verify the identities of all the users that sign up on their system. This way, they can weed out any suspicious entities and thus protect their existing customers from fraud.
Several businesses, especially NBFCs, must mandatorily perform KYCs and implement Anti-Money Laundering (AML) regulations. And ID verification is an important part of both these processes. So, by implementing ID verification services, businesses can stay compliant and thus avoid any legal repercussions or reputational damage.
Biometric spoofing is a popular method criminals use to access a user’s account and data. In this fraud type, the fraudster uses ID proof of a genuine person to gain unauthorized access to confidential information.
However, businesses can tackle this with the right ID verification solutions. Certain tools come with liveness detection, allowing businesses to verify the location and authenticity This way, businesses can prevent biometric spoofing and build trust.
Smart ID verification solutions create risk profiles of individuals when they sign up. These tools track their behavior and transactions and analyze them to detect suspicious patterns using AI & ML. This way, even if a perpetrator enters the system, their likeliness of committing a crime reduces.
Enhanced Customer Experience
Traditionally businesses required individuals to manually visit their office or mail their documents for ID verification. And this used to take quite a lot of time. Sadly, it’s still practiced in certain geographies, causing a poor customer experience.
By adopting an online ID verification system, businesses can make the process instant, adding to the customers’ convenience. Also, an ID verification system in place will give the customers a sense of relief and security, which further helps build trust.
While it’s impossible for businesses to completely avoid fraud, they can make their systems more resilient by integrating ID verification services. Such solutions not only protect the business and customer data but also helps build trust, which is invaluable for any business.
What is the identity verification process?
Identity verification is the process of comparing the data provided by the customer with their government-issued ID. The purpose is to ensure the person is who they claim to be, and not someone else.
What are the three types of identity verification?
Three common types of identity verification include biometric verification, facial recognition, and digital ID document verification.
What are identity verification tools?
Identity verification tools are software solutions that help businesses automate the entire ID verification process. Such tools leverage artificial intelligence and machine learning to make the ID verification process more stringent and accurate, reducing the likeliness of fraud.