All retail stores cater to different clientele and offer distinct merchandise. What sells well at one store may not sell well at another. However, seasonal items are often popular across demographics and locations. If you want to increase your sales this season, you should consider selling seasonal merchandise. Keep reading to learn about some popular fall seasonal items your store should sell this year.
Gift Cards
Technically, gift cards are not seasonal exclusives. A plastic card that gives someone spending power in your store is something you can offer year-round. However, you can make gift cards feel more like seasonal purchases by designing them to fit the current season.
Don’t just buy plain gift cards with your business name or logo. Instead, design cards with various fall aesthetics, such as colorful leaves, pumpkins, or Halloween characters. These speciality gift cards can help increase your brand awareness and will suit shoppers looking to make a seasonal purchase without buying seasonal merchandise.
Halloween Costumes
If your retail store doesn’t normally sell clothes, you may worry that Halloween costumes will look out of place. However, if they need a Halloween costume and see it through the window of your store, new customers may come in.
People of all ages love Halloween, whether they’re kids getting ready to trick-or-treat or adults competing in a workplace costume party. If you don’t think you have the space for a costume section, then offer small, fun accessories near the checkout, such as masks and themed hair clips.
Weather Gear
Most of the US experiences wind and rain during fall, and you can easily grow your clientele by providing gear that helps them combat this weather. Umbrellas, socks, gloves, scarves, and hats are all popular fall items people need. Even if your store doesn’t regularly sell these items, they can meet a nearly universal demand. You can keep weather gear in a specific seasonal section or sell them close to the checkout since many people realize they need these items at the last minute.
Some of the most popular fall seasonal items your store should sell are gift cards, Halloween costumes, and weather gear. Even if your store doesn’t normally sell items like these, they can help bring new customers in and increase your sale revenue.