| A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. |
| If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. |
| There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. |
| We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business. |
