A great business name is the foundation of building strong brand recognition.
Your business name is not just a label; it’s a powerful tool that can shape how your brand is perceived and remembered in a competitive market.
In fact, according to Zippia, a staggering 82% of customers prefer to shop from brands that share their values.
That’s why you should choose a name that reflects your products or services, conveys your values, and resonates with your target audience.
How do you choose the right business name and register it?
Well, we’ll take you through all the steps you need to follow to register your business name.
Let’s dive in!
1. Choose a Unique Name
The first step is selecting an exclusive name for your business.
Ideally, it should reflect your business and remain concise, easy to spell, and memorable to transform it into a household name.
Ensure that your chosen name isn’t already in use within your state by checking your state’s business database for availability.
2. Register Your Business
Once you select your ideal name, you must choose a business entity and register it with your state. Common options include Sole Proprietorship, LLC, Partnership, and Corporation.
Review your state’s specific requirements and complete the necessary paperwork. It’s important to acquire an Employer Identification Number (EIN), licenses, and permits as required before launching your business. When you register your business, your chosen name is automatically recorded.
If you need assistance with the registration process, consider utilizing business formation services like LegalZoom. We recommend reading this GovDocFiling LegalZoom review guide to know weather LegalZoom is the right fit for your specific needs.
3. File for a Doing Business As (DBA)
If you prefer to use a name other than your legal business name for day-to-day operations, file for a Doing Business As(DBA) or trade name.
This enables you to operate under an assumed name, which is often shorter and more user-friendly than a lengthy legal business name.
Many entrepreneurs opt for this route to maintain simplicity and privacy, particularly sole proprietors who may be obligated to use their name for their business.
4. Apply for a Trademark
Trademarks safeguard your business identity from imitation. You need to protect your business name, logo, slogan, colors, and other brand elements by applying for federal or state trademarks, as necessary.
5. Secure a Domain Name
A website is vital for establishing your online presence. While registering your business name, don’t forget to secure a domain name closely aligned with your business identity. A domain name serves as your online address and should ideally mirror your business name.
Ready to Register Your Business?
Hopefully, the above steps will make it easy for you to register your business name.
By following the guidelines provided, you can rest assured that you’re taking the right steps toward securing your business’s identity, complying with legal requirements, and setting a strong foundation for success.
Brett Shapiro is a co-owner of GovDocFiling. He had an entrepreneurial spirit since he was young. He started GovDocFiling, a simple resource center that takes care of the mundane, yet critical, formation documentation for any new business entity.