An animated explainer video is a powerful tool to help you increase sales, improve your brand awareness, and build relationships with customers. It can even help you connect with potential employees more effectively. But it’s not just a good idea; it’s also an affordable one. A typical animated video costs $6,000 to produce and requires minimal time from your team members. These costs are for basic explainer videos that don’t include any advanced features such as motion graphics or illustration style changes. So if you’re considering investing in an animated video for your company, start by reading this article about how these videos work and why they’re so effective!
Understand the Power of Visual Communication
You may be familiar with the concept of visual communication. It’s a simple truism that visuals are more effective than text, and this is true for many reasons.
- Visuals are easier to understand: Images can convey information faster than words, making them an ideal tool for conveying complex concepts in a way that’s easy for your audience to digest. This makes them especially useful when trying to explain new ideas or concepts (i.e. if you’re introducing a new product).
- Visuals can be more engaging: People have been using images as part of their storytelling since cave paintings first appeared on walls thousands of years ago and they still do! This shows us how much we love looking at pictures; it’s one reason why television networks spend so much money on graphics packages during their news broadcasts or sports broadcasts (think CNN SportsCenter). Since we naturally respond well when stimulated visually, this makes sense as well especially considering how much time we spend watching TV these days compared with reading books!
Benefits of Animated Video Explainers
The benefits of animated explainer videos are numerous. First, they’re more engaging than live-action videos. Animated explainer videos allow you to create a more dynamic and compelling story that will keep viewers engaged throughout the entire video.
Second, animated explainer videos are more memorable than live-action ones. Animated video explainers tend to stick with people longer because they are so visually appealing and memorable, which is why many businesses use them as their primary marketing tool for branding purposes as well as sales generation (and sometimes both).
Thirdly, animated explainers have higher virality potential when compared to live-action ones since they’re more likely to go viral through social media platforms like Facebook or Twitter where users can easily share content with friends using links embedded within posts or tweets rather than copying text into emails or texts which takes time out of everyone’s busy schedules just so they’ll remember what was said before sending it out there into cyberspace where no one cares anyway…
Crafting Compelling Animated Video Content
If you’re thinking of using animation in your next video, there are a few things to consider. The first is the message itself: What do you want to communicate? Is it an educational video or an explainer, and what kind of audience will be watching it? Do they need more information than can be conveyed in static images or text alone, or is this a high-level overview that requires less detail?
The second consideration is how much time and effort are needed for production. An animated video can take anywhere from three days (for simple motion graphics) up to several weeks if there’s complex 3D modeling involved and even longer if there are multiple scenes with lots of characters moving around (which increases render time). So make sure that whatever timeline you set yourself doesn’t end up costing more than necessary just because someone underestimated how long it takes to create quality content!
Voiceovers and Sound Design
When it comes to voiceovers, we recommend using a professional voice actor. If you have the budget for it, this will be the best option for your explainer video. However, if you’re on a tighter budget and need to save money in any way possible a common consideration when creating an animated video you can still get good results with an amateur voiceover artist.
The key thing is that whatever person is speaking should be clear and easy to understand; otherwise, your audience won’t be able to follow along with what’s being said! The tone of their delivery will also affect how people perceive your brand: if they sound excited about what they’re sharing or frustrated by a problem they’ve experienced themselves (both positive emotions), then viewers are likely going to feel positive about what company is behind this product/service too!
If you’re looking for a way to better connect with your audience and make them feel like they know you, animated videos are an excellent choice. They can also be used as part of a larger marketing campaign or even just to get your name out there. Your brand image is important and these videos help build trust among potential customers who may not know much about what your company does before watching one of these short clips.