Instagram Reels have become a popular and effective way for content creators and businesses to engage their audience and increase their visibility on the platform.

With their short, entertaining, and shareable format, Reels offer a unique opportunity to showcase creativity and capture the attention of millions of users.

However, to make the most of this feature, it’s crucial to post at the right times when your target audience is most active. In this article, we will explore the 10 best times to post Instagram Reels for maximum views and saves.

Understanding the Instagram Algorithm

Before diving into the best posting times, it’s essential to understand how the Instagram algorithm works. The algorithm considers several factors, including engagement, relevance, and the timeliness of posts.

By posting when your audience is most active, you increase the chances of your Reels appearing on their feeds.

Identifying Your Target Audience

Knowing your target audience is fundamental to successful Reel posting. Understand their demographic, time zone, and online behavior to tailor your content and posting schedule accordingly.

The Best Times to Post Instagram Reels

Morning Hours: 8 AM to 10 AM

Posting in the morning allows you to reach early risers who check their phones before starting their day. Capture their attention with engaging and uplifting content to kickstart their morning positively.

Lunchtime: 12 PM to 1 PM

The lunchtime crowd is often looking for a quick escape during their break. Post entertaining Reels that are easy to consume, offering a delightful diversion from their daily routine.

Afternoon Break: 3 PM to 4 PM

As the workday progresses, people tend to seek short entertainment breaks. Use this time to share Reels that resonate with their interests and pain points, encouraging shares and saves on Instagram.

Evening Rush: 6 PM to 8 PM

Evenings are prime time for social media usage. Capture the attention of commuters heading home or individuals winding down after work with captivating and relatable Reels.

Night Owls: 10 PM to 12 AM

Late-night posting targets night owls and individuals in different time zones. Post thought-provoking Reels that inspire conversations and engagement.

Overcoming Time Zone Differences

If your target audience spans multiple time zones, consider using scheduling tools to post at different optimal times. This ensures your Reels reach users in various regions without causing content fatigue.

The Role of Weekdays vs. Weekends

Understanding how posting times differ between weekdays and weekends is crucial. Weekdays may require early morning or evening posts when people have more time to browse. On weekends, experiment with various posting times to identify peak engagement.

Monitoring Your Reel Insights

Pay attention to Instagram Insights to track the performance of your Reels. Analyzing data on impressions, views, saves, and shares will help you refine your posting strategy over time.

Crafting Compelling and Relevant Content

The timing of your posts is essential, but content quality is equally critical. Create Reels that are entertaining, informative, and relevant to your audience’s interests. High-quality content is more likely to be shared and saved, contributing to increased visibility.

Engaging with Your Audience

A successful Instagram presence involves engaging with your audience. Respond to comments, messages, and mentions promptly to build a loyal and interactive community around your Reels.

Leveraging Trending Topics and Challenges

Stay on top of trending topics and challenges to capitalize on viral moments. Creating Reels that align with popular trends can boost your reach and attract new followers.


Posting Instagram Reels at the right times significantly impacts their success.

By understanding your audience, experimenting with different posting times, and consistently providing compelling content, you can maximize views and saves, expanding your reach on the platform.